How to get small children excited about frequent hand washing. Make them a bunch of fun illustrated stories and games about a super hero kid who vanquishes germ bad-guys using his superpower, which is soap! This campaign was hugely popular.  The community it was made for was FlinFlon Manitoba/Saskatchewan. We made comics, stickers, temporary tattoos, activity sheets, a song, a music video, a magnetic puzzle for the fridge, and a blog written by Mighty Bubble. They even had a mascot dressed in costume to appear at schools and in parades.  I'm told the kids went nuts for it.